AFROBEATS The Future Is Now: The Significance of Exporting New School African Acts to the International Scene
As an individual or society, the importance of representation cannot be overemphasized. What we see often shapes our view of the world. Thanks to the advancement of technology, today’s media plays a key role in how our norms, values, and aspirations are formed. Hence, when we are surrounded by people like us, who have done/are doing something similar, our zeal and grit to accomplish is reinforced.In the past decade, the Nigerian entertainment industry has witnessed tremendous growth, especially in music. With Burna Boy, Wizkid and Davido, topping charts, bagging mouth-watering endorsement deals, and selling out the most coveted show venues, home and abroad. For the trio, their success is a testament that hard work, skill, creativity, and tenacity are a few of the best values to hold on to when working in such a faced-paced industry like the music industry.
As an individual or society, the importance of representation cannot be overemphasized. What we see often shapes our view of the world. Thanks to the advancement of technology, today’s media plays a key role in how our norms, values, and aspirations are formed. Hence, when we are surrounded by people like us, who have done/are doing something similar, our zeal and grit to accomplish is reinforced.In the past decade, the Nigerian entertainment industry has witnessed tremendous growth, especially in music. With Burna Boy, Wizkid and Davido, topping charts, bagging mouth-watering endorsement deals, and selling out the most coveted show venues, home and abroad. For the trio, their success is a testament that hard work, skill, creativity, and tenacity are a few of the best values to hold on to when working in such a faced-paced industry like the music industry.
This new generation of Afrobeat artists are picking up the pace and fitting perfectly into the big shoes of their predecessors. They’re changing the narrative and exceeding expectations, putting in the work and defying industry odds, whilst creating a brand that’ll cater to both the Nigerian audience and the international music scene.
Temz , Ayra Starr , Ckay , Fireboy , Rema , Zinoleesky and more… are all the future and the future is now.
Zinoleesky is working on his forthcoming album, a project that is surely going to break international boundaries in this regards and it one that I think everyone should look forward to.
– Stephen Adekanye (Marlian Records)
